Are you befuddled by TikTok? Flumoxed by Meta Business Suite? Or perhaps you’ve got a handle on both, and want to optimise them. Either way, you’re in the right place.
We’ve helped businesses start their social media channels from scratch, build on existing platforms for additional brand awareness, and help scale established platforms with targeted adverts and strategy.
Chlo+co Marketing offers plans for all scopes of social, whether you’re totally fresh to social media, know your way around it, or want to elevate your strategy to the next level.
See our non-exhaustive list of social media services on offer, and how we help different businesses with different social media experience:
Social Media Set Up – Best for businesses with no presence online.
If your business is newly hatched and you want to make sure the socials begin on the right foot, we can help with analysing which platform is best for you, establishing where your audience is, and building from there.
This could include analysing your business, your ICP (ideal customer persona) and where we can best reach them, a competitor audit, and setting up necessary channels. Chlo+co Marketing can provide tailored packages to help you get started, with options for content provided in-house with your team or arranged and posted by us at Chlo+co Marketing.
Social Media Fit Check – Best for businesses who may have something set up, but need extra assistance.
If your social media accounts are already established, we can help enhance them with additional content, conducting audits and analysis, or providing strategy.
This could include evaluating your business, your ICP and where to reach them, competitor audits, advisory on additional channel handling, and guidance on advertising via Meta, TikTok Shop, Google + other channels. Can also include photography, guidance on when/what to post, and additional hands-on support for posting.
Social Media Comprehensive Guide – best for businesses who are posting ad-hoc, have goals in mind, and want to see a ROI.
If you have a plan that isn’t getting the results you want, we can evaluate, recommend changes to improve Return on Investment, and help steer towards further success with a full audit, and marketing strategy.
For a comprehensive guide, I’d recommend a full business analysis, competitor audit (local and global), best practice guide, ICP guidance, advisory on additional channels, full channel handling guidance, and posting guide. I’d also advise on photography, style guide, hands-on support for posting, strategy, advertising, SEO for your website, training and workshops.
These plans are non-exhaustive, and you can certainly pick what elements you’d like after discussion, with the following social media services available for integration, regardless of where your business is at.
- Social Media 1-1 Training
- Social Media Team Workshops
- Social Media Set Up (includes guidance on what to use)
- Online Integrations for additional sites (dependent on business)
- Content: Blogs and Articles
- Content: Photography
- Content Management and Posting
- Strategy Guide
- Advertising (Google and Meta) Management, Support + Training
- Brand Design + Style Guide (think logos, brand assets, tone of voice)
- ICP Analysis
- Competitor Analysis
- Marketing + Business Strategy
We do offer additional services that aren’t exclusive to social media, so can integrate these in a full Marketing plan.
Our plans are very realistic and tailored towards increasing brand awareness, and/or return on investment. With more advanced plans, we can offer rolling monthly support and suggestions on what to change and adjust if we’re not getting the realistic results we anticipate with your social growth and visibility.
One thing we will never do is lie to you about the success we expect from social platforms. If someone says they can scale your 1-follower, newly created TikTok account to 50,000 followers in a year, please take this with a pinch of salt to avoid disappointment. If someone agrees with Facebook’s potential audience size for your company being 3.5 million people, again, please take this with a dash of your best Tesco Finest pink rock salt. It is incredibly important to grow your following, views, reach, and impressions on all social platforms. But what is even more important is to be realistic about it, and chart growth in a healthy and sustainable way.
Let’s start growing your socials in a way that’s manageable, sustainable, and enjoyable. Contact us below to get started, or book in for a free 15-minute consultation!
