This could cover overall or segmented strategy, such as purely for Facebook, or purely for your Website and email marketing. It is advisable to have an overall marketing plan, as you don’t want to have disjointed messaging. Campaign strategy (rolling or as a one-off for an anniversary), competitor audits, ICP audit and research, and channel planning could also factor in.

Kindly note that to use ads, you will need to set a self-funded budget. Chlo+co can create, and manage ads, scoping Google Ads, (Pay Per Click Option available), YouTube Ads, Meta Ads, and additional avenues, both digital and physical. Paid social strategies can be created, but I do advise prioritising your organic marketing first. GA4 and campaign reporting would be used to track and advise, particularly for marketing funnels.

Lead generation and conversion optimisation ideas can be discussed and implemented, and customer journeys can be set up if you wish to integrate a CRM into your marketing. Specialist Ad Management can be included for a comprehensive eye-on-the-ball package.

To supplement these, we offer full campaign management, inclusive of planning and execution – from initial brief, to creating content, to launching, and then providing reports on the success, and advisories on how to build future campaigns to greater success.

We also cover PR and Media Relations, locally and nationally. We’ve designed ads for print and digital before for a range of sector-specific publications, and can help with designing promotional materials, though kindly note that we do not cover printing or physical production costs, and will work with local printers or creators to get the best rate for you.

For User Generated Content (UGC) and Influencer Gifting / Outreach, we can also assist with this.

Chlo+co Marketing can create a style guide, logos and brand assets from scratch, working with you to better understand your business audience and goals. Style guides are typically inclusive of voice, colour schemes, ethos, logo, brand assets and graphics, key messages, simplifying brand propositions, market positioning, creative direction + advice, and crucial CTA’s. For brand awareness, these are absolutely essential.

We offer rolling contracts for research, based on your industry, market, customers, and competitors, to identify market gaps for you to capitalise on, and provide consistent support in an ever-changing digital landscape.

We also provide rolling consultancy sessions on a bi-weekly or monthly basis, where we can let you know of any crucial updates to algorithms or the digital landscape, and help you tackle these with a guide of best practice, along with campaign recommendations that we can also plan and execute for you.

Further details can be found on our Social Media page! For a brief overview, we can help with strategy, content strategy, creation, planning + calendars, copywriting, best-practice advice, scheduling, campaign ideation + potential execution, photography + videography, community assistance, and potential daily community management. We can support existing teams or help independent campaigns.

Chlo+co Marketing can help with Landing Page Optimisation, Email Marketing, Website audits, content structure and copywriting to convert, development, including page creation (we built our own website, of course), + SEO and GEO/AIO (Generative Engine Optimisation / AI Optimisation). Further details can be found on our Websites page!